About Me
Over 15 years in New York advertising, I've built campaigns that connect with people—whether that's a TV spot that breaks through the clutter, a digital experience that changes behavior, or a brand story that drives business results. My work spans consumer brands like Levi's, Heineken, and Schwab, alongside complex healthcare campaigns where I've helped brands achieve category leadership and outperform industry benchmarks by 2-3x.
I thrive on the challenge of translating ambitious ideas into reality. That means supervising million-dollar shoots across LA, Vancouver, and Toronto. Partnering with copywriters to crack seemingly impossible briefs. Leading teams through the messy middle of the creative process. And working with directors, editors, and animators to push the work into new territory.
I'm drawn to work that requires both conceptual rigor and exceptional craft—the kind of projects where strategy, storytelling, and visual execution all have to hold hands. I've contributed to Cannes and Effie-winning campaigns, won competitive new business pitches, and mentored junior creatives who've gone on to earn promotions and build careers of their own.
Outside the office, I experiment with illustration, explore emerging AI tools, and occasionally dive into product design.
If you're looking for someone who can think strategically, lead creatively, and deliver work that drives results, let's talk.