Digital & Experiential
Where the Party Is
Challenge: Pitch for Heineken business, then launch campaigns that connected with young adults in social settings—from digital banner innovation to large-scale festival presence—all while reinforcing responsible drinking messages.
Insight: Building your reputation matters—both online and in real life.
Solution: We won the pitch with playful, culturally sharp digital concepts. The resulting work spanned interactive banners with humor and engagement (celebrity references, flirty scenarios), a "City Nights Now" app that helped people find parties and get home safely, music streaming integrations, and 15 Coachella billboards across LA that paired festival excitement with light-hearted responsibility messaging.
Role: Senior Designer on the winning pitch and digital campaign work. Senior Art Director on the Coachella billboard campaign. Designed interactive banners, app interfaces, and streaming platform integrations. Collaborated with copywriters and creative leadership on billboard concepts, created high-res files for large-format printing, and managed production handoff.
Results: Won the new business pitch. Digital campaigns drove strong engagement through innovative formats. Coachella billboards achieved widespread visibility across Los Angeles, reinforcing Heineken's positioning as culturally relevant and socially smart.
