Digital Campaign
Levi’s Made & Crafted
Challenge: Drive traffic and sales for Levi's premium Made & Crafted line through email marketing and website refresh, maintaining the brand's heritage while appealing to fashion-forward consumers.
Insight: Levi's Made & Crafted customers appreciate craftsmanship and quality—they want to see the artistry in the product, not just the product itself.
Solution: We leveraged stunning lookbook photography to create high-end fashion layouts that felt editorial. Clean typography, generous white space, and a focus on fabric details and construction elevated the brand's premium positioning. The email campaign told stories about craft and heritage, while the website redesign created an immersive digital experience worthy of the product quality.
Role: Art directed 30+ emails across five campaign waves, designing layouts that balanced commerce with aspiration. Led the website refresh including homepage redesign, responsive modules, and header imagery. Presented work directly to the Levi's marketing team, building trust that led to expanded scope. Supervised developers through implementation.
Results: The client praised the work's creative quality and expanded the project scope mid-engagement—always a sign you've earned their confidence.
