3D Animated Video
What Makes VLPs Different?
Challenge: Explain a breakthrough vaccine technology (virus-like particles) in a way that anyone could understand without a medical degree.
Insight: People understand stories, not science. Turn the mechanism of action into a simple narrative with a clear beginning, middle, and end.
Solution: We created a short, high-impact 3D animated video that showed—rather than told—how VLPs work inside the body. Clean design, smooth animation, and a simple voiceover made complex science feel accessible and even elegant. The video became an educational tool that worked for patients, healthcare providers, and internal stakeholders.
Role: Collaborated with my Group Copy Supervisor to develop the concept, script, and storyboard. Worked with our producer to select an animation studio, then partnered with 3D artists, medical experts, voice talent, and video editors through multiple rounds of development. Ensured medical accuracy while maintaining visual clarity and engagement.
Results: The video became a cornerstone of the brand's educational content, living on the website and being used in sales presentations as a clear, compelling explanation of the technology.
