Digital Campaign
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Challenge: Drive traffic to Schwab.com with display advertising that cuts through the noise of financial services marketing.
Insight: Financial services advertising tends to be either fear-based or overly complex. People respond better to clear, approachable communication with a human touch.
Solution: We created light-hearted, informative animated banners and interactive rich media units that made complex financial concepts feel accessible. Different product lines got distinct visual treatments—sophisticated for wealth management, approachable for beginner investors—ensuring we spoke to each audience appropriately. We also designed an options trading hub for the website that simplified complex information through smart information architecture.
Role: Concepted and designed banners for multiple business units, exploring new animation and interactivity techniques. Evolved brand style guides and refined visual systems across product lines. Supervised animation development with our production partners. Designed the options trading hub including UX considerations and content hierarchy.
Results: During this campaign period, Schwab measured their strongest new account performance in more than eight years, with over 800,000 new brokerage accounts opened.
